Wednesday, March 18, 2020

Hibernation Patterns of Various Frogs †Literature Review on Homeostatis

Hibernation Patterns of Various Frogs – Literature Review on Homeostatis Free Online Research Papers Hibernation Patterns of Various Frogs Literature Review on Homeostatis This article is centrally concerned with the hibernation patterns of the various types of frogs in the world. Frogs live in all parts of the world. They live in dry, wet, hot and cold climates- from the Arctic Circle to the tropical rainforests and all the climates in between. They have extremely incredible survival techniques allowing them to live in these extreme climates. Two main strategies are hibernation and estivation. Hibernation is the central response to cold temperatures. The animal’s metabolism slows down extremely, so the body does not use energy moving around. It then goes to â€Å"sleep† so it can utilize the stores of energy already in the body. It first must find a place to hibernate- called a hibernaculum- which will protect it from predators and extreme winter weather. After the winter is over, the frog â€Å"wakes up,† leaves the hibernaculum, and gets back to its normal activities of breeding and feeding. The hibernaculum depends of course on the type of frog. Many frogs are terrestrial, and either dig into the ground or find deep crevices in rocks or logs. These cracks sometimes freeze, however, along with the frog. However, these frogs do not die- ice crystals may form in the body of the frog, but a high concentration of glucose in the frogs organs act as antifreeze and prevent the untimely demise of the frog. When the hibernaculum is graced by spring, the organs warm up and the frog wakes again. Frogs also hibernate underwater- however, they cannot do it deep in the mud like many turtles- they need more oxygen than is provided by the mud. They are usually partially buried or floating on top of the water, and may even swim around slowly during the period of hibernation. The second general method of survival for a frog is estivation. In tropical regions, often a dry season will ensue. When this happens, a frog in these climates will burrow into the ground and become dormant, just like in hibernation. Estivation, however, is to prevent loss of water during this dry season. This is accomplished by shedding multiple layers of skin after dormancy, providing a near watertight skin, leaving a hole only to breathe. The water is then kept within the frog’s body. When the dry season ends, the frog emerges and resumes normal activity. Hibernation and estivation are direct examples of homeostasis. They both represent forms of torpor, which is a decrease in metabolism to deal with external change. Homeostasis consists of an organism controlling its internal environment to cope with change in the external environment. In the case of hibernation, the cold weather initiates a change in the body of the frog. Its metabolism slows to a rate where it only needs the energy from matter only on the body, and in extreme cases, when the frog freezes, the heart and lungs even stop operating, only to resume again when the temperature gets warmer. Estivation is another form of torpor, a homeostatic mechanism. It decreases the metabolism, but not to survive cold temperatures. When a frog gets hot in a dry climate, it can lose too much water and die. Thus frogs that live in a climate that varies dramatically in precipitation use this mechanism to preserve their water until the humidity returns to a favorable state. Emmer, Rick. â€Å"How Do Frogs Survive Winter?† Scientific American. Nov. 24 1997. Associated Press. Research Papers on Hibernation Patterns of Various Frogs - Literature Review on HomeostatisThe Spring and AutumnGenetic EngineeringThe Masque of the Red Death Room meaningsBionic Assembly System: A New Concept of SelfThe Hockey GameMind TravelThe Effects of Illegal ImmigrationPersonal Experience with Teen PregnancyMarketing of Lifeboy Soap A Unilever ProductInfluences of Socio-Economic Status of Married Males

Monday, March 2, 2020

How To Quickly Build Social Media Proposals That Win Clients

How To Quickly Build Social Media Proposals That Win Clients Social media agencies, freelancers, and consultants need clients to survive. It takes a steady influx of new customers to keep the lights on. That’s especially true if your clients tend to come and go on a project-by-project basis. Landing clients isn’t easy, though. You have competition gunning for the same business. Your website is likely optimized to attract new leads, but  thats only half the battle. Once youve met with a lead, youll still need to convince them youre the best choice for their social media marketing budget. Well-written social media proposals are key to closing deals. If you’re a writer or marketer, your sales team probably needs your help writing those proposals, too. If you’re working solo, you might need to show why you’re a better option than another freelancer or consultant. Why Would You Need To Build A Social Media Proposal? Clients want to know what you can do for them before they hand over their credit cards. They might hear about you first through your website, at a conference, or by word of mouth. Once you’ve hooked their interest and started discussing your future working together, they’ll need a tangible agreement in writing. Your stakeholders want to know exactly what you’ll do, and they’ll want something they can show their boss to show you’re worth the money. This is where strong proposals become invaluable. They’re a key tool for  showing why you’re the best choice. TIP: Download the free template below to put the advice in this post to use.How To Quickly Build Social Media Proposals That Win Clients (Free Template)Keep Organized With For Agencies Shameless plg: we're pretty excited about our recently launched agency plans. Now, it's easier than ever to manage all your clients on one platform (and you'll be reeling 'em in like crazy once you're done with this post). Looking for more details? Check 'em out here. What Do Successful Social Media Proposals Need To Include? Your proposal needs to show your prospect how you can benefit their business. It’s not personal, but they don’t care about you. They care about what you can do for them. Keep your client front and center while covering each of the following: What are you going to do. You know you’re not just going to post pretty pictures on Facebook. Make sure your client knows that too. How are you going to do it?  Which tactics and methodologies will you use to achieve Who’s going to do the work?  Which of your team members will be working on the account? Why does this all benefit your client, anyway?  How is their business going to be transformed as a result of working with you? How much is this is all going to cost? If you’re good,  your services probably don’t come cheap. Show why you’re worth it, and clients will be much more willing to sign. Recommended Reading: This Is How To Write For Social Media To Create The Best Posts How To Build An Awesome Social Media Proposal Step-By-Step Next, let’s look at how to build a proposal. This should take a little bit of time to complete. You want the document you deliver to be detailed, polished, and well-planned. Start By Establishing Goals, Metrics, And Objectives Your prospective client wants to know how your work will benefit their business. Logically, it makes sense to start with goals. These will be the endpoints you work toward. Use the SMART Methodology You may have heard us mention SMART goals  on the blog (or elsewhere). If you’re unfamiliar, that’s okay. The SMART methodology provides a simple framework for effective goal setting. Set Business Goals For Your Client Next, outline tangible business goals. This could include: Generating leads Raising brand awareness and cultivate brand loyalty Increasing sales and revenue These specific goals will depend on your prospect’s business needs. You should have some idea what these are after your initial discussions with them. Determine Metrics You’ll Monitor In order to reach your goals, you’ll need to determine which metrics matter. Applying the right data will help you know if you’re succeeding, and prove it to your client. Traffic: How much traffic are you sending to your website? This is often key for driving leads. Follower Growth: The more followers, the better. However, it’s important to make sure you’re attracting the right followers (meaning, followers who fit the client’s desired, target audience). Engagement: You don’t want to bore your audience. If people like your social media content, they’ll interact with it. Reach: Sometimes, just getting your message in front of people is enough to influence positive business outcomes. This measures how many people see a post, even if they don’t engage with it. Conversions: Driving conversions from organic social media isn’t always easy. â€Å"Isn’t always easy† doesn’t mean â€Å"isn’t possible† though, and it may well be important to your client that you know how to turn social media into a revenue or lead generating machine. Recommended Reading: How To Track Your Marketing Objectives To Focus On Success Be Intentional About Channel Selection While we’re discussing social media proposals, we need to be clear that the spectrum of social media is broad. Depending on your potential client, some channels may make sense more than others. Be sure to tailor your proposal to networks that: Your client is already on. Your client wants to build a presence on. Platforms you feel your client should be on, but may not have thought of. Be intentional about selecting social media channels for clients.Introduce Your Team Members The most reliable clients don’t just pay for projects. They invest in relationships with your team. They’ll want to know who they’re working with, and what those people are going to be doing. Help them put names to faces in your proposal. Include the following information. Identify Roles What capabilities do you have on your team? Show your prospect that you have the skill sets required to do what they’re asking from you. Here are some common roles: Writers. Your literary ninjas crafting compelling copy that entertains and motivates audiences. Designers. Visual content geniuses that will make your client’s social channels look their best. Strategists. Big picture thinkers that connect the dots between tactics, strategies, and objectives. Analysts. Data wizards that tell you what’s working, why it’s working, and how it’s working. Project managers. Professional cat herders that keep the rest of your team in line and on time. Account managers. Your face to your client. This person is your prospect’s first point of contact for anything they need. Introduce Team Members Knowing a little bit about your team (beyond the work they’ll be doing) can help humanize your agency. Add screenshots and quick bios outlining their interests and passions. Include details about their skill sets. What Services Will You Provide? Anyone can talk about how they’ll â€Å"transform your business† while dropping three-letter acronyms like â€Å"ROI† and "CPC" and whatever else. Actually showing your prospect what you’ll do is more difficult. This is where you need to demonstrate exactly what kinds of skills you’ve got, and what kind of results you can expect to produce. Think â€Å"less talk, more rock.† Writing a proposal? Think 'less talk, more rock.'Some examples might include: Social media content creation Campaign planning Social listening Analytics and measurement How Your Team Will Do It You don’t have to give away all your secrets. However, a client will want to know how you’re going to deliver on your promises. Consider including some of the following items in your proposal: A description of your processes and methodologies. What’s unique about the way you work that helps you deliver better results than your competition? What tools do you use? Using the same tools can be helpful for collaborating with clients. A clear explanation for the specific work you’ll perform. Specific tactics and techniques you’ll use. Why You’ll Do This Work What’s the reason you’re going to do all this work, anyway? Be sure you know what your client’s objectives are. Some possible objectives could include: Increasing brand awareness Community building and engagement Driving leads TIP: Tie specific objectives back into your client's overall business goals. Set Clear Schedules And Timelines You don’t want to leave your client wondering what you’re doing while burning their budget. Let them know when things will be done up front. This includes: Deadlines for projects. Timelines for meetings and check-ins. Time frames to reach performance goals. Recommended Reading: How To Meet Deadlines When You're Sick And Tired Of Missing Them Tips For Setting Deadlines Your client needs to know when to expect work to be completed. It helps with their own planning and makes their life easier. Keep these pointers in mind: Be realistic. Don’t over-promise how fast you can get work done. Be up front about how much time it’s going to take to do a good job. Hold yourself accountable. Once you set a deadline, consider it set in stone. Do whatever you have to in order to meet it. If you were realistic about setting your timeline, you shouldn’t need to pull any all-nighters. Make sure deadlines are agreed upon. This ensures a client can’t try to force your hand to deliver faster than promised. Be firm on your timelines and work hard to meet them. Under-promise and over-deliver. When it comes to deadlines, under-promise and over-deliver.Be Clear About Budgets Going over-budget is stressful for agencies and consultants. It leads to costly write-offs or over-billing your client  (and you should never over-bill anyone, for anything, ever). Neither is good for either side. The best way to avoid problems here is to establish realistic budgets. Tips For Setting Budgets Every team member you add to a project raises the cost. Include only those who are essential. Be smart when planning meetings. They can be a drain on both time and budget if you’re billing for hours spent in meetings, in addition to time spent doing the work. If you’ve selected the right people, to perform the right work, on the right timeline, then budgets should (hopefully) fall in line too. If your client disagrees, then negotiate, or even walk away. You need to arrive at terms that are satisfactory to both sides. Determine Reporting Periods And Deliverables As you work with your client, they’ll expect to see some kind of reporting. This could mean a formal weekly or monthly reporting document showing how your work is performing. Your proposal should note: When to expect reports. What those reports will look like (PowerPoint, Excel, PDF, etc.). What data will be reported on. These should be tied back to your goals and metrics. Simple as that. Recommended Reading: How To Develop A Winning Social Media Content Strategy (Free Template) Manage Everything With For Agencies! So, you've started pitching your proposals and you're winning tons of clients. What comes next? You'll need to manage each of those clients. And with for Agencies, you can keep clients organized without losing your mind. Here's a quick rundown on what our multi-calendar plans have to offer busy agencies and consultants (like you): Manage all your clients in ONE place. Eliminate the need for spreadsheets, email threads, and multiple platforms! Get all your clients under one roof. Make it easy for you, your clients, AND your team to collaborate, manage projects, and get sh*t done. Simplify your team’s workflows and collaboration. With custom integrations, team member approvals, and streamlined communication, you can easily facilitate real time collaboration with your clients, stay on track with project tasks, and execute on projects faster. Customize to fit your needs. is designed for flexibility. And as your clientele grows, so should your calendar. With three tiers of multi-calendar plans, makes it easy to scale your plan to fit your client’s unique needs! Improve client retention with data-driven results. No more warm fuzzies! Prove the value of all your hard work with real data. Utilize ’s most advanced analytics to measure your success and improve client retention†¦.(without all the tedious data collection). Which means you can stop jumping from screen to screen, manage all your clients on ONE platform, and get your agency super organized in the process. Now Go Win More Clients Strong social media proposals help clients visualize a better future for themselves, thanks to your work. Take what you’ve learned here (and use the free template included) and start winning more business.